April 2019

How to Identify Your Brand's UVP

How to identify your brand’s UVP (and why it matters)

You get one chance at a first impression. That’s why your unique value proposition, more commonly referred to as your UVP, should be front and center: On your website, yes. But also baked throughout your content strategy and woven through every channel and touchpoint. When someone finds their way to your digital front door, you […]

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Buyer Personas that Drive Business Growth

Activating empathy: Buyer personas that drive business growth

According to research conducted by Relevance, a whopping 85% of marketers have constructed at least one buyer persona for their companies/clients, if not multiple personas. Yet, that same study found that only 15% of marketers felt that their buyer personas were effective. What accounts for the gap between the volume of generated personas and the

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