July 2019

In marketing, a Persona is a fictional representation of your actual customer that’s used to help hone your brand’s marketing efforts. They’re based on segments of your target customer base and have assigned attributes, characteristics, and qualities. Brands use them to create and steer marketing strategy that’s built on a crystal-clear understanding of the intended …

15 questions to make your marketing persona BETTER (psychographics beat demographics) Read More »

As ridiculous as it is, the same fear and misinformation that birthed the 1936 propaganda film, Reefer Madness still lurk in the mainstream. And though most informed citizens now know that, generally speaking, cannabis and CBD don’t actually make “women cry for it” nor “men die for it”, that doesn’t mean they’re OK with it …

Social media marketing for the cannabis/CBD industry 2020 Read More »