Is A/B testing a hoax? The truth about taking a more scientific approach to message testing
a/b testing [ey–bee tes-ting] Noun In digital marketing, A/B testing is a research methodology that compares two or more versions of a product or message to determine empirically which version is superior. Smart, right? You’re trying to decide which headline, subject line, or ad copy to choose. So you push it to market and test …