April 2021

know like trust

How “Know, Like, and Trust” is killing your brand 😱

“Know, like and trust” is the most widely taught framework in marketing, referring to the idea that you should be sharing content and stories that help your customers get to know you and decide to buy from you. To position yourself as the expert that can solve their problems. Two questions: Is this your approach? …

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instagram algorithm

3 Things the Instagram Algorithm Needs From You

The 2021 Instagram algorithm is different from algorithms of the past but there’s good news: understanding what you need to do to grow on Instagram right now is more clear than it’s been in a long time. Accounts that are growing fast are doing these three things, consistently. Here’s the breakdown, with some actionable tips …

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