The organic reach of our social media content is at an all time low (a recent report by Hootsuite says 5% of your followers will see the content you publish on Instagram and Facebook). That’s one out of every 20 followers. Statistically, 3% of those people might engage with it (or click or buy, depending …
It’s 6pm on the Wednesday night before Thanksgiving, November 2013. Tucked upstairs in an empty corporate headquarters in Burlington Vermont, I’m finalizing every last detail for the next five days of social media content. I’ll still have to publish posts and keep the community engaged throughout the holiday, but I want to take the closest …
The social media marketer: 29 ways to invest in your mental health Read More »
Changes and updates to Facebook and Instagram from the past 30 days. Instagram has officially launched a new captions sticker for stories. The feature works to turn the video audio into text captions. The captions are not guaranteed to be 100% accurate, but there is an option to edit the captions after they’ve been generated …
When months of hard work finally pays off and your trickle of website visitors turns to a flood, it’s time to do a happy dance 🥳. Systematically sending high quality traffic to your site *is* the goal of a well-orchestrated content and social media marketing program, but knowing exactly where traffic is coming from and …
Where Is My Website Traffic Coming From and WTF is UTM Tracking? Read More »
