May 2021

29 ways to invest in your mental health

The social media marketer: 29 ways to invest in your mental health

It’s 6pm on the Wednesday night before Thanksgiving, November 2013. Tucked upstairs in an empty corporate headquarters in Burlington Vermont, I’m finalizing every last detail for the next five days of social media content. I’ll still have to publish posts and keep the community engaged throughout the holiday, but I want to take the closest …

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UTM Tracking

Where Is My Website Traffic Coming From and WTF is UTM Tracking?

When months of hard work finally pays off and your trickle of website visitors turns to a flood, it’s time to do a happy dance 🥳. Systematically sending high quality traffic to your site *is* the goal of a well-orchestrated content and social media marketing program, but knowing exactly where traffic is coming from and …

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