The first job for every business is to generate sales. If you’re developing a physical or digital product, sales equals proof of concept, product market fit, and generates the information you need to ensure you’re moving in the right direction. If you’re a service provider, sales proves product / market fit for your offer whereas …
Bad advice makes it more difficult for small brands to get the content and social media strategy that they really need. Bad advice can sound like: You have to be on Reels Your strategy has to be pay-to-play Your feed needs to look consistent Here’s the only way to write your Insta bio My intention …
Our industry is filthy with doomsday warnings of upcoming changes and updates! I stay away from it. I’m the girl with the loudspeaker (er, equally annoying ads) trying to get your attention over the roar of constant fear-mongering just to tell you to ignore them, because most of it is BS and I don’t want …
I’m here at an annual conference that’s part of a $25k/year business mastermind I invest in. I’m “here,” except I’m not. Client meetings interrupt every other lecture I want to attend. A new, dreamy client wants extra meetings and I take them because I’ve developed zero boundaries so far. My most nightmare account is raising …
From Rock Bottom to Rockin’ (And What It Means for You) Read More »
