October 2021

CSA

21 Reasons to Join Content Strategy Accelerator

After spending more than 10,000 hours studying content and creating social media strategies for hundreds of brands, I have seen what works (and what doesn’t) across dozens of industries, at brands of all sizes. Most importantly, I understand where every brand should start, and where we need to customize our tactics to fit within our […]

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Girl riding her bike without digital devices or social media

Does social media marketing feel like an ethical dilemma? Do this.

A couple of weeks ago we watched as the world freaked out over the six hours that Facebook and Instagram went offline. Around the same time, Facebook’s whistleblower exposed how, despite internal research showing the platform’s negative effects on the mental health of teens and democracy in general, the company continuously pursues profit over people

Does social media marketing feel like an ethical dilemma? Do this. Read More »

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