After spending more than 10,000 hours studying content and creating social media strategies for hundreds of brands, I have seen what works (and what doesn’t) across dozens of industries, at brands of all sizes. Most importantly, I understand where every brand should start, and where we need to customize our tactics to fit within our …
Last weekend my husband and I were planning for the week ahead. I’m a small business owner and he’s in his busy season at work so time-crunched is one way to describe our dynamic right now. We created a list of what we’d need for breakfast, lunch, and dinner all week. Then we created a …
A couple of weeks ago we watched as the world freaked out over the six hours that Facebook and Instagram went offline. Around the same time, Facebook’s whistleblower exposed how, despite internal research showing the platform’s negative effects on the mental health of teens and democracy in general, the company continuously pursues profit over people …
Does social media marketing feel like an ethical dilemma? Do this. Read More »
$22,000 over 22 months: That’s how much I’d invested into my coach by March 2020 without having seen any return from it. I was a bootstrapping marketing agency owner in a program that focused on building revenue streams from digital products. Compared to my readiness to launch this business unit, I had jumped in a …
