November 2021

I put an unexpected halt on a launch my team had been working on for weeks. After looking at the worst-case financial scenario of changing course and evaluating the tradeoffs, I gathered my team to explain my reasoning. We were going to sacrifice the cash flow this launch would drive for greater flexibility, the opportunity …

Build a Stronger Brand: Top 5 Takeaways from 2021 Read More »

Over 70% of brands are confident that social media marketing can support their business goals, but only 30% feel confident that their current approach is effective. There are two big reasons for this gap: Digital marketing is being taught in various vacuums, separating out social media strategy from email, SEO, website, etc. This creates waste, confusion, and …

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