March 2022

Social media marketing's biggest dilemma

Social media marketing’s biggest dilemma

There’s an unprecedented conflict of interest inside of the social media marketing industry, and it directly affects small-but-mighty brands that sell physical or digital products. I know you’re super busy, so I’m going to dig right in. The background: The content creator and influencer market has doubled in size to a whopping 13.8 billion USD since 2016 …

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