Over 70% of brands are confident that social media marketing can support their business goals, but only 30% feel confident that their current approach is effective. Over the past weeks we’ve been surveying our community of business owners with over 330 individual brands responding about how they use social media marketing in their business, and this …
There’s an unprecedented conflict of interest inside of the social media marketing industry, and it directly affects small-but-mighty brands that sell physical or digital products. I know you’re super busy, so I’m going to dig right in. The background: The content creator and influencer market has doubled in size to a whopping 13.8 billion USD since 2016 …
When I began my career, there wasn’t social media education. Like, not a single “how-to grow your brand with social.” I was at the world’s largest snowboarding company managing social for three brands across four platforms for a total of 12 profiles. I wrote thousands of captions, published thousands of posts, and observed what drove …
