What’s the first word that comes to mind when you hear social media marketing? The other day, over 200 brands answered this question for us, and here are the responses we got the most.
It’s not that Reels aren’t in the mix of the most powerful types of social media posts – it’s just that there are tried-and-true contenders in every industry that take way less time to produce (and a different skillset if you’re not naturally inclined on Reels). Plus, these formats have been working for a decade, proving our point that despite what the “experts” want you to think, there is such a thing as sustainable content and social media strategy.
The high ticket business growth mastermind industry is normalizing annual fees between $30k-100k, and these same businesses are taking home between 30 – 50% profit. There’s nothing inherently wrong with this – except when so many folks leave these cost-prohibitive programs without real transformation. Coz, the truth is that you never know what you’re gonna get.
The number one obstacle to brand growth I see is trying to do too many things at once. The advantage of working closely with this many businesses is that I get to witness tried-and-true patterns. So in addition to *KNOWING* that if you feel overwhelmed right now, you’re probably trying to do too many things – I also know there’s a general framework and sequence to building your growth-driving digital marketing program.
I had a six-week runway to figure out how to keep our doors open and keep my teammates employed. In March 2020, my marketing agency had 80% of its revenue slashed due to the uncertainty caused by the onset of the pandemic. The memory of this time is visceral: fear, sadness, gratitude, hope, focus, adrenaline, …