A Content Marketing Agency is a business that manages strategic creation and distribution of branded content while also solving problems, answering questions, and adding value. Great content marketing has the power to systematically grow an audience and incite specific action. Content strategy is the backstage crew that does the heavy lifting for your brand. It’s …
Why do so many CONTENT AGENCIES miss the mark with CONTENT? Read More »
A Social Media Manager is someone who’s in charge of the social face of your business by managing and growing your brand’s presence on a variety of social media platforms. Responsibilities can include some or all of the following: scheduling, publishing, and monitoring content, keeping in close touch with your community, managing your account for …
9 defining qualities of an awesome social media manager Read More »
You get one chance at a first impression. That’s why your unique value proposition, more commonly referred to as your UVP, should be front and center: On your website, yes. But also baked throughout your content strategy and woven through every channel and touchpoint. When someone finds their way to your digital front door, you …
How to identify your brand’s UVP (and why it matters) Read More »
According to research conducted by Relevance, a whopping 85% of marketers have constructed at least one buyer persona for their companies/clients, if not multiple personas. Yet, that same study found that only 15% of marketers felt that their buyer personas were effective. What accounts for the gap between the volume of generated personas and the …
Activating empathy: Buyer personas that drive business growth Read More »
In January 2018, I went snowboarding in Chamonix. A buddy of mine was getting married at the top of a mountain in the French Alps and as soon as he invited me, I knew I’d be there. You might be wondering what my European snowboarding trip has to do with your marketing and I promise …
Backcountry guides, France, and accelerated brand growth Read More »
We always think of fit, function, or fee as the reasons a marketing agency might be a miss. But the real problem is that they’re not going to get you any closer to where you eventually want to be: An industry leading brand with a rock solid and self-sufficient marketing engine. If you’re in a …
Not your end game (Why we help our clients become self-sufficient) Read More »
Clients often ask me about whatever hot new digital marketing trend is having a moment, and I love it. Half the fun of my work is riding the wave along with them. However, we have to keep that mutual enthusiasm tethered to the bottom line (because not every new tactic is going to work for …
How this creative learned to trust (and love) the numbers Read More »
It’s never about a lack of vision. At least, not with my clients. I work with businesses that are doing great things and have exceptionally talented people at the helm. So, lack of vision—or a lack of strategy—is never the problem. There’s a lack of articulation. Probably because social media marketing for business is really …
