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The 2021 Strong Brand Social Gift Guide
This time of year is an especially important season to be mindful about how we spend our money. If you’re like me, you want to …
Build a Stronger Brand: Top 5 Takeaways from 2021
I put an unexpected halt on a launch my team had been working on for weeks. After looking at the worst-case financial scenario of changing …
Want my team to create your content and social media strategy?
We’ve had a waitlist for the past year, so I’m excited to announce that we’re opening up a handful of openings for done-for-you content strategy …
21 Reasons to Join Content Strategy Accelerator
After spending more than 10,000 hours studying content and creating social media strategies for hundreds of brands, I have seen what works (and what doesn’t) …
Marketing is like cooking: Don’t burn dinner
Last weekend my husband and I were planning for the week ahead. I’m a small business owner and he’s in his busy season at work …
Does social media marketing feel like an ethical dilemma? Do this.
A couple of weeks ago we watched as the world freaked out over the six hours that Facebook and Instagram went offline. Around the same …
Social Media Marketing: Outsource or In-house?
$22,000 over 22 months: That’s how much I’d invested into my coach by March 2020 without having seen any return from it. I was a …
How A “Social-First” Mindset Can Transform The Way We Think About Marketing
I’m sitting on a bench along Church Street in Burlington Vermont, where shops line each side and people bustle past me. Staring at an empty …
Holiday 2021 Marketing Guide: How to Plan a Profitable Campaign that Doesn’t Kill Your Brand
Last year, holiday retail sales accounted for more than a trillion dollars of spending across U.S. households with more than 60% of U.S. households purchasing …