Our Latest Posts
How to Reduce Your Anxiety about Instagram Reels
If you’re a small business owner feeling bombarded by “REELS OR BUST” messaging, this blog is for you. Instagram Reels launched to 50 countries in …
How to Build a Team as a Bootstrapping Biz Owner
Bootstrap | ˈbo͞otˌstrap | verb: get (oneself or something) into or out of a situation using existing resources. Make me an offer. I will never …
Optimize Your Social Media For Max Brand Growth
The first job for every business is to generate sales. If you’re developing a physical or digital product, sales equals proof of concept, product market …
The #1 Pitfall In Social Media Marketing
Bad advice makes it more difficult for small brands to get the content and social media strategy that they really need. Bad advice can sound …
The State of Social Media Marketing
Our industry is filthy with doomsday warnings of upcoming changes and updates! I stay away from it. I’m the girl with the loudspeaker (er, equally …
From Rock Bottom to Rockin’ (And What It Means for You)
I’m here at an annual conference that’s part of a $25k/year business mastermind I invest in. I’m “here,” except I’m not. Client meetings interrupt every …
What to do about 💩 social media reach
The organic reach of our social media content is at an all time low (a recent report by Hootsuite says 5% of your followers will …
The social media marketer: 29 ways to invest in your mental health
It’s 6pm on the Wednesday night before Thanksgiving, November 2013. Tucked upstairs in an empty corporate headquarters in Burlington Vermont, I’m finalizing every last detail …
Social media updates from the past 30 days
Changes and updates to Facebook and Instagram from the past 30 days. Instagram has officially launched a new captions sticker for stories. The feature works …