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Social Media Advertising: What The Heck Even Happened This Year? (and what you can do about it to start 2022)

Social Media Advertising: What The Heck Even Happened This Year? (and what you can do about it to start 2022)

There have been lots of changes to social advertising this year, which means there’s LOTS of misinformation floating around the web. Unfortunately, when updates happen, …

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The 2021 Strong Brand Social Gift Guide

The 2021 Strong Brand Social Gift Guide

This time of year is an especially important season to be mindful about how we spend our money. If you’re like me, you want to …

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Build a Stronger Brand: Top 5 Takeaways from 2021

Build a Stronger Brand: Top 5 Takeaways from 2021

I put an unexpected halt on a launch my team had been working on for weeks. After looking at the worst-case financial scenario of changing …

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KWC Team

Want my team to create your content and social media strategy?

We’ve had a waitlist for the past year, so I’m excited to announce that we’re opening up a handful of openings for done-for-you content strategy …

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Four women making dinner

Marketing is like cooking: Don’t burn dinner

Last weekend my husband and I were planning for the week ahead. I’m a small business owner and he’s in his busy season at work …

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social first

How A “Social-First” Mindset Can Transform The Way We Think About Marketing

I’m sitting on a bench along Church Street in Burlington Vermont, where shops line each side and people bustle past me. Staring at an empty …

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