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Holiday 2021 Marketing Guide: How to Plan a Profitable Campaign that Doesn’t Kill Your Brand
Last year, holiday retail sales accounted for more than a trillion dollars of spending across U.S. households with more than 60% of U.S. households purchasing …
Burnout is a signal: How will you respond?
It started with a three-year business-building sprint, followed by the onset of a global pandemic, into 18 months of quarantine. The conditions of lockdown made …
Is Strong Brand Social’s Content Strategy Accelerator Right for Me?
Here’s a question we get a lot: How do I know if Content Strategy Accelerator is right for me? If I was following the golden …
The Dark Underbelly of The Social Media Marketing Industry (And What Your Small Biz Can Do About It)
The Dark Side of the Social Media Marketing Industry On most days, the social media marketing industry is dangerous. In my personal life, I see …
How to Reduce Your Anxiety about Instagram Reels
If you’re a small business owner feeling bombarded by “REELS OR BUST” messaging, this blog is for you. Instagram Reels launched to 50 countries in …
How to Build a Team as a Bootstrapping Biz Owner
Bootstrap | ˈbo͞otˌstrap | verb: get (oneself or something) into or out of a situation using existing resources. Make me an offer. I will never …
Optimize Your Social Media For Max Brand Growth
The first job for every business is to generate sales. If you’re developing a physical or digital product, sales equals proof of concept, product market …
The #1 Pitfall In Social Media Marketing
Bad advice makes it more difficult for small brands to get the content and social media strategy that they really need. Bad advice can sound …
The State of Social Media Marketing
Our industry is filthy with doomsday warnings of upcoming changes and updates! I stay away from it. I’m the girl with the loudspeaker (er, equally …