Our Latest Posts
The State of Social Media Marketing
When I began my career, there wasn’t social media education. Like, not a single “how-to grow your brand with social.” I was at the world’s …
Social Media Advertising: What The Heck Even Happened This Year? (and what you can do about it to start 2022)
There have been lots of changes to social advertising this year, which means there’s LOTS of misinformation floating around the web. Unfortunately, when updates happen, …
The 2021 Strong Brand Social Gift Guide
This time of year is an especially important season to be mindful about how we spend our money. If you’re like me, you want to …
Build a Stronger Brand: Top 5 Takeaways from 2021
I put an unexpected halt on a launch my team had been working on for weeks. After looking at the worst-case financial scenario of changing …
Want my team to create your content and social media strategy?
Over 70% of brands are confident that social media marketing can support their business goals, but only 30% feel confident that their current approach is effective. There …
21 Reasons to Join Content Strategy Accelerator
After spending more than 10,000 hours studying content and creating social media strategies for hundreds of brands, I have seen what works (and what doesn’t) …
Marketing is like cooking: Don’t burn dinner
Last weekend my husband and I were planning for the week ahead. I’m a small business owner and he’s in his busy season at work …
Does social media marketing feel like an ethical dilemma? Do this.
A couple of weeks ago we watched as the world freaked out over the six hours that Facebook and Instagram went offline. Around the same …
Social Media Marketing: Outsource or In-house?
$22,000 over 22 months: That’s how much I’d invested into my coach by March 2020 without having seen any return from it. I was a …