Our Latest Posts
From Rock Bottom to Rockin’ (And What It Means for You)
I’m here at an annual conference that’s part of a $25k/year business mastermind I invest in. I’m “here,” except I’m not. Client meetings interrupt every …
What to do about 💩 social media reach
The organic reach of our social media content is at an all time low (a recent report by Hootsuite says 5% of your followers will …
The social media marketer: 29 ways to invest in your mental health
It’s 6pm on the Wednesday night before Thanksgiving, November 2013. Tucked upstairs in an empty corporate headquarters in Burlington Vermont, I’m finalizing every last detail …
Social media updates from the past 30 days
Changes and updates to Facebook and Instagram from the past 30 days. Instagram has officially launched a new captions sticker for stories. The feature works …
Where Is My Website Traffic Coming From and WTF is UTM Tracking?
When months of hard work finally pays off and your trickle of website visitors turns to a flood, it’s time to do a happy dance …
How “Know, Like, and Trust” is killing your brand 😱
“Know, like and trust” is the most widely taught framework in marketing, referring to the idea that you should be sharing content and stories that …
7 Lessons from Strong Brand Social’s First Year of Business
One year ago, we launched Strong Brand Social Express. My goal with this blog post is to share the most valuable lessons I’ve learned over the …
3 Things the Instagram Algorithm Needs From You
The 2021 Instagram algorithm is different from algorithms of the past but there’s good news: understanding what you need to do to grow on Instagram …
Invaluable Leadership Lessons From Four Change-Making Women in Business
Entrepreneurship is a wild kind of grind but if you’re doing it right, you get a big dose of personal growth on your way to …