Category: Marketing

One year ago, we launched Strong Brand Social Express. My goal with this blog post is to share the most valuable lessons I’ve learned over the past 52 weeks in a way that will offer you insight to your own impact, outlook, and business. In the past year, we’ve published seven courses, served more than 6,500

We finally have an opening day date for the Strong Brand Social Club. November 28!!  Inside the club, we’ll work to improve the efficiency of your marketing dollars, reduce social media marketing overwhelm, and make sure that your brand is building a beautiful connection with your customer that results in measurable business growth. I’M SO

Like any business owner who knows deeply that Black Lives Matter, I’ve spent the past several months thinking about how I can ensure that the organization I’m building is anti-racist. For small business owners, the challenges appear first: limited resources. When you’re bootstrapping, you’re always tight on time and money. When you’re scaling, you’re putting

Google receives 5.6 billion searches a day. How many of those people do you think click to the second page of their search results? Not many. SEO is one of the most important things you can do to make sure your site ranks as high as possible in organic search.  SEO can be overwhelming if

There are three jobs of marketing: Attract newcomers to your brand, convert newcomers into customers, and nurture customers into loyalists with high lifetime values. When it comes to those last two points, email is critical. We recently went live inside of Strong Brand Social talking all things email marketing for business growth, and wanted to

There are only three types of content that every brand should build their marketing calendar around, every single month, no exceptions. The first type grows your brand. The second type drives sales. The third type facilitates loyalty and advocacy, which circles back around to growth. You can dial the percentage of each type up and

When global, national, and local anxiety are at all-time highs, it doesn’t matter how big or small your community is.  You have a responsibility to show up. This period will bring the best or the worst out of all of us, and conversations will take place across millions of social media communities. Yours can be