Last year, holiday retail sales accounted for more than a trillion dollars of spending across U.S. households with more than 60% of U.S. households purchasing their gifts online (Fortunly, 2021). The opportunity is huge, and most brands look to Q4 as the time to scoop up most of their revenue. The question is: how do
It started with a three-year business-building sprint, followed by the onset of a global pandemic, into 18 months of quarantine. The conditions of lockdown made it socially acceptable to work even more than I had been during those first few years. Then, there’s just normal 2021 stuff like daily heartache over the news and unrelenting
The Dark Side of the Social Media Marketing Industry On most days, the social media marketing industry is dangerous. In my personal life, I see restaurants filled with tables of people looking at their phones instead of each other. We know that the addictive nature of social media is only just beginning to emerge in
Bootstrap | ˈbo͞otˌstrap | verb: get (oneself or something) into or out of a situation using existing resources. Make me an offer. I will never forget the moment that Rachel looked at me and said that. Growing quickly, my business was becoming more complex, and I was desperate for someone with an opposite skill set
One year ago, we launched Strong Brand Social Express. My goal with this blog post is to share the most valuable lessons I’ve learned over the past 52 weeks in a way that will offer you insight to your own impact, outlook, and business. In the past year, we’ve published seven courses, served more than 6,500
One of the most life giving things I’ve ever done for myself has been investing in my own personal growth by means of mentorship and coaching. Enter Helen Henley, a mindset coach that works with 7 and 8 figure entrepreneurs and whose magic has changed my life and business here at KW Content. I recently
We finally have an opening day date for the Strong Brand Social Club. November 28!! Inside the club, we’ll work to improve the efficiency of your marketing dollars, reduce social media marketing overwhelm, and make sure that your brand is building a beautiful connection with your customer that results in measurable business growth. I’M SO
Like any business owner who knows deeply that Black Lives Matter, I’ve spent the past several months thinking about how I can ensure that the organization I’m building is anti-racist. For small business owners, the challenges appear first: limited resources. When you’re bootstrapping, you’re always tight on time and money. When you’re scaling, you’re putting
Google receives 5.6 billion searches a day. How many of those people do you think click to the second page of their search results? Not many. SEO is one of the most important things you can do to make sure your site ranks as high as possible in organic search. SEO can be overwhelming if
There are three jobs of marketing: Attract newcomers to your brand, convert newcomers into customers, and nurture customers into loyalists with high lifetime values. When it comes to those last two points, email is critical. We recently went live inside of Strong Brand Social talking all things email marketing for business growth, and wanted to
