Being alone in a foreign country struggling to speak a second language is a different kind of alone. Every time I speak I feel insecure about my accent and simple daily activities make me feel vulnerable. With no friends and family nearby, the sense of your own insignificance is a transformative experience. This has to
The time has come for the final cohort of Content Strategy Accelerator (CSA), the internet’s most valuable, performance-driven incubator for strategic social media marketing. CSA is where we’ll teach you how to drive systematic growth, sales, and community loyalty with content and help you build the very last social media strategy your brand will EVER need.
Over 70% of brands are confident that social media marketing can support their business goals, but only 30% feel confident that their current approach is effective. Over the past weeks we’ve been surveying our community of business owners with over 330 individual brands responding about how they use social media marketing in their business, and this
There’s an unprecedented conflict of interest inside of the social media marketing industry, and it directly affects small-but-mighty brands that sell physical or digital products. I know you’re super busy, so I’m going to dig right in. The background: The content creator and influencer market has doubled in size to a whopping 13.8 billion USD since 2016
When I began my career, there wasn’t social media education. Like, not a single “how-to grow your brand with social.” I was at the world’s largest snowboarding company managing social for three brands across four platforms for a total of 12 profiles. I wrote thousands of captions, published thousands of posts, and observed what drove
There have been lots of changes to social advertising this year, which means there’s LOTS of misinformation floating around the web. Unfortunately, when updates happen, it creates new business opportunities for shady marketers to prey on fear and confuse business owners, making things more challenging than they need to be. Our goal today is to
This time of year is an especially important season to be mindful about how we spend our money. If you’re like me, you want to vote with your dollar by supporting companies that prioritize the planet and our people over profit. Organizations that share your values, invest back into their communities and contribute toward the
I put an unexpected halt on a launch my team had been working on for weeks. After looking at the worst-case financial scenario of changing course and evaluating the tradeoffs, I gathered my team to explain my reasoning. We were going to sacrifice the cash flow this launch would drive for greater flexibility, the opportunity
We’ve had a waitlist for the past year, so I’m excited to announce that we’re opening up a handful of openings for done-for-you content strategy projects right now that will deliver in January 2021! This means my team will develop your actionable, high-performance content and social media marketing strategy that you can hit the ground
After spending more than 10,000 hours studying content and creating social media strategies for hundreds of brands, I have seen what works (and what doesn’t) across dozens of industries, at brands of all sizes. Most importantly, I understand where every brand should start, and where we need to customize our tactics to fit within our
