Category: Marketing

burnout is a fork in the road

Burnout is a signal: How will you respond?

It started with a three-year business-building sprint, followed by the onset of a global pandemic, into 18 months of quarantine. The conditions of lockdown made it socially acceptable to work even more than I had been during those first few years. Then, there’s just normal 2021 stuff like daily heartache over the news and unrelenting

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KW Content Team

How to Build a Team as a Bootstrapping Biz Owner

Bootstrap | ˈbo͞otˌstrap | verb: get (oneself or something) into or out of a situation using existing resources. Make me an offer. I will never forget the moment that Rachel looked at me and said that. Growing quickly, my business was becoming more complex, and I was desperate for someone with an opposite skill set

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SBS One Year

7 Lessons from Strong Brand Social’s First Year of Business

One year ago, we launched Strong Brand Social Express. My goal with this blog post is to share the most valuable lessons I’ve learned over the past 52 weeks in a way that will offer you insight to your own impact, outlook, and business. In the past year, we’ve published seven courses, served more than 6,500

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social media marketing team socializing

New Opportunity: The Strong Brand Social Club

We finally have an opening day date for the Strong Brand Social Club. November 28!!  Inside the club, we’ll work to improve the efficiency of your marketing dollars, reduce social media marketing overwhelm, and make sure that your brand is building a beautiful connection with your customer that results in measurable business growth. I’M SO

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Working for racial equity in your small business

Working for racial equity in your small business

Like any business owner who knows deeply that Black Lives Matter, I’ve spent the past several months thinking about how I can ensure that the organization I’m building is anti-racist. For small business owners, the challenges appear first: limited resources. When you’re bootstrapping, you’re always tight on time and money. When you’re scaling, you’re putting

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Everything you need to know right now about email marketing for your business

Email marketing that grows your business

There are three jobs of marketing: Attract newcomers to your brand, convert newcomers into customers, and nurture customers into loyalists with high lifetime values. When it comes to those last two points, email is critical. We recently went live inside of Strong Brand Social talking all things email marketing for business growth, and wanted to

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