What’s the first word that comes to mind when you hear social media marketing? The other day, over 200 brands answered this question for us, and here are the responses we got the most.
It’s not that Reels aren’t in the mix of the most powerful types of social media posts – it’s just that there are tried-and-true contenders in every industry that take way less time to produce (and a different skillset if you’re not naturally inclined on Reels). Plus, these formats have been working for a decade, proving our point that despite what the “experts” want you to think, there is such a thing as sustainable content and social media strategy.
There’s so much waste in the world of social media marketing. You’ve probably heard me say this before, but today I want to explain how to spot it (so you can resist it)!
After spending more than 10,000 hours studying content and creating social media strategies for hundreds of brands, I have seen what works (and what doesn’t) across dozens of industries, at brands of all sizes. Most importantly, I understand where every brand should start, and where we need to customize our tactics to fit within our
A couple of weeks ago we watched as the world freaked out over the six hours that Facebook and Instagram went offline. Around the same time, Facebook’s whistleblower exposed how, despite internal research showing the platform’s negative effects on the mental health of teens and democracy in general, the company continuously pursues profit over people
$22,000 over 22 months: That’s how much I’d invested into my coach by March 2020 without having seen any return from it. I was a bootstrapping marketing agency owner in a program that focused on building revenue streams from digital products. Compared to my readiness to launch this business unit, I had jumped in a
It started with a three-year business-building sprint, followed by the onset of a global pandemic, into 18 months of quarantine. The conditions of lockdown made it socially acceptable to work even more than I had been during those first few years. Then, there’s just normal 2021 stuff like daily heartache over the news and unrelenting
Here’s a question we get a lot: How do I know if Content Strategy Accelerator is right for me? If I was following the golden rule of business, I’d have one specific response about the type of company this is right for. But we’ve seen hundreds of brands across so many different industries succeed with
The Dark Side of the Social Media Marketing Industry On most days, the social media marketing industry is dangerous. In my personal life, I see restaurants filled with tables of people looking at their phones instead of each other. We know that the addictive nature of social media is only just beginning to emerge in
If you’re a small business owner feeling bombarded by “REELS OR BUST” messaging, this blog is for you. Instagram Reels launched to 50 countries in August 2020. It’s a feature within the Instagram platform that offers a space for accounts to post short videos (up to 60 seconds long) showcasing product, personality, and boosting sales
