Category: Social Media Management

CSA

21 Reasons to Join Content Strategy Accelerator

After spending more than 10,000 hours studying content and creating social media strategies for hundreds of brands, I have seen what works (and what doesn’t) across dozens of industries, at brands of all sizes. Most importantly, I understand where every brand should start, and where we need to customize our tactics to fit within our

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Girl riding her bike without digital devices or social media

Does social media marketing feel like an ethical dilemma? Do this.

A couple of weeks ago we watched as the world freaked out over the six hours that Facebook and Instagram went offline. Around the same time, Facebook’s whistleblower exposed how, despite internal research showing the platform’s negative effects on the mental health of teens and democracy in general, the company continuously pursues profit over people

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Outsource or In-house

Social Media Marketing: Outsource or In-house?

$22,000 over 22 months: That’s how much I’d invested into my coach by March 2020 without having seen any return from it. I was a bootstrapping marketing agency owner in a program that focused on building revenue streams from digital products. Compared to my readiness to launch this business unit, I had jumped in a

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burnout is a fork in the road

Burnout is a signal: How will you respond?

It started with a three-year business-building sprint, followed by the onset of a global pandemic, into 18 months of quarantine. The conditions of lockdown made it socially acceptable to work even more than I had been during those first few years. Then, there’s just normal 2021 stuff like daily heartache over the news and unrelenting

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Four women one camera

How to Reduce Your Anxiety about Instagram Reels

If you’re a small business owner feeling bombarded by “REELS OR BUST” messaging, this blog is for you. Instagram Reels launched to 50 countries in August 2020. It’s a feature within the Instagram platform that offers a space for accounts to post short videos (up to 60 seconds long) showcasing product, personality, and boosting sales

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Optimize Your Social Media For Max Brand Growth

Optimize Your Social Media For Max Brand Growth

The first job for every business is to generate sales.  If you’re developing a physical or digital product, sales equals proof of concept, product market fit, and generates the information you need to ensure you’re moving in the right direction. If you’re a service provider, sales proves product / market fit for your offer whereas

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The #1 Pitfall In Social Media Marketing

The #1 Pitfall In Social Media Marketing

Bad advice makes it more difficult for small brands to get the content and social media strategy that they really need. Bad advice can sound like:  You have to be on Reels Your strategy has to be pay-to-play Your feed needs to look consistent Here’s the only way to write your Insta bio My intention

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instagram algorithm

The State of Social Media Marketing

Our industry is filthy with doomsday warnings of upcoming changes and updates! I stay away from it. I’m the girl with the loudspeaker (er, equally annoying ads) trying to get your attention over the roar of constant fear-mongering just to tell you to ignore them, because most of it is BS and I don’t want

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