Category: Social Media Management

burnout is a fork in the road

Burnout is a signal: How will you respond?

It started with a three-year business-building sprint, followed by the onset of a global pandemic, into 18 months of quarantine. The conditions of lockdown made it socially acceptable to work even more than I had been during those first few years. Then, there’s just normal 2021 stuff like daily heartache over the news and unrelenting

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Four women one camera

How to Reduce Your Anxiety about Instagram Reels

If you’re a small business owner feeling bombarded by “REELS OR BUST” messaging, this blog is for you. Instagram Reels launched to 50 countries in August 2020. It’s a feature within the Instagram platform that offers a space for accounts to post short videos (up to 60 seconds long) showcasing product, personality, and boosting sales

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Optimize Your Social Media For Max Brand Growth

Optimize Your Social Media For Max Brand Growth

The first job for every business is to generate sales.  If you’re developing a physical or digital product, sales equals proof of concept, product market fit, and generates the information you need to ensure you’re moving in the right direction. If you’re a service provider, sales proves product / market fit for your offer whereas

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The #1 Pitfall In Social Media Marketing

The #1 Pitfall In Social Media Marketing

Bad advice makes it more difficult for small brands to get the content and social media strategy that they really need. Bad advice can sound like:  You have to be on Reels Your strategy has to be pay-to-play Your feed needs to look consistent Here’s the only way to write your Insta bio My intention

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instagram algorithm

The State of Social Media Marketing

Our industry is filthy with doomsday warnings of upcoming changes and updates! I stay away from it. I’m the girl with the loudspeaker (er, equally annoying ads) trying to get your attention over the roar of constant fear-mongering just to tell you to ignore them, because most of it is BS and I don’t want

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From Rock Bottom to Rockin’ (And What It Means for You)

From Rock Bottom to Rockin’ (And What It Means for You)

I’m here at an annual conference that’s part of a $25k/year business mastermind I invest in.  I’m “here,” except I’m not. Client meetings interrupt every other lecture I want to attend. A new, dreamy client wants extra meetings and I take them because I’ve developed zero boundaries so far. My most nightmare account is raising

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29 ways to invest in your mental health

The social media marketer: 29 ways to invest in your mental health

It’s 6pm on the Wednesday night before Thanksgiving, November 2013. Tucked upstairs in an empty corporate headquarters in Burlington Vermont, I’m finalizing every last detail for the next five days of social media content. I’ll still have to publish posts and keep the community engaged throughout the holiday, but I want to take the closest

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Social media updates from the past 30 days

Social media updates from the past 30 days

Changes and updates to Facebook and Instagram from the past 30 days.  Instagram has officially launched a new captions sticker for stories. The feature works to turn the video audio into text captions. The captions are not guaranteed to be 100% accurate, but there is an option to edit the captions after they’ve been generated

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