Category: Social Media Management

Social media updates from the past 30 days

Social media updates from the past 30 days

Changes and updates to Facebook and Instagram from the past 30 days.  Instagram has officially launched a new captions sticker for stories. The feature works to turn the video audio into text captions. The captions are not guaranteed to be 100% accurate, but there is an option to edit the captions after they’ve been generated

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UTM Tracking

Where Is My Website Traffic Coming From and WTF is UTM Tracking?

When months of hard work finally pays off and your trickle of website visitors turns to a flood, it’s time to do a happy dance 🥳. Systematically sending high quality traffic to your site *is* the goal of a well-orchestrated content and social media marketing program, but knowing exactly where traffic is coming from and

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know like trust

How “Know, Like, and Trust” is killing your brand 😱

“Know, like and trust” is the most widely taught framework in marketing, referring to the idea that you should be sharing content and stories that help your customers get to know you and decide to buy from you. To position yourself as the expert that can solve their problems. Two questions: Is this your approach?

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instagram algorithm

3 Things the Instagram Algorithm Needs From You

The 2021 Instagram algorithm is different from algorithms of the past but there’s good news: understanding what you need to do to grow on Instagram right now is more clear than it’s been in a long time. Accounts that are growing fast are doing these three things, consistently. Here’s the breakdown, with some actionable tips

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Help! My Facebook ad account got shut down: What do I do now?

The word is officially out about my teammate, friend and media buying maestro, Caitlin Bergin. She is the face and brain behind Strong Brand Social’s Paid Social Bootcamp and regularly spends time inside our members-only Facebook group answering questions about paid ads. By far the most frequently asked question Caitlin receives is: My Facebook ad

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Flipping the script: creating moments of Zen in the feed

Back in May, we wrote about some of the biggest content trends of 2020. One of them was the rise in popularity of ASMR. It’s not bombastic. It’s not flashy. It’s not urgent. It’s basically the opposite of what 99% of brands out there are doing: churning out a whole lotta meh content, an excess

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Social media updates from the past 30 days

Social media updates from the past 30 days

Changes and updates to Facebook and Instagram from the past 30 days.  It’s what everyone in the marketing world is talking about: Apple iOS 14 update has finally arrived. If you’re not familiar with the backstory, back in June Apple announced a new update that would change its tracking system, giving all users the option

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7 myths about social media marketing

Social media is littered with myths and scare tactics that are designed to convince small businesses to stay away from it. It’s no surprise that people have a hard time separating fact from fiction, because social platforms change all of the time. In fact, we update our readers with the latest industry updates every 30

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