Ever wonder why some brands grow so much faster than others? There’s a proven path to social media marketing success for product-based businesses. And it’s paved with faster account growth, greater engagement and way more website traffic.

After a decade in the field at some of the world’s most beloved brands—that’s 140,000 hours and ~3650 days of testing, learning, and simplifying the art of successful content and social media for product-based businesses— I know exactly how to jack up your:

• Growth rate

• Engagement rate

• Quality of traffic hitting your site 

• Customer values

Over the past few years, I’ve spoken with hundreds of business owners about how to make content and social media work for their business. My agency’s 1:1 service is a big commitment. So I’ve been putting together an actionable guide for those that aren’t ready to sign up for a 3+ month agency engagement.

Who’s it for:

• You need a content and social media plan that moves the needle.
• You want to get your brand in front of more people (the right people).
• You need a social media machine that drives traffic to your site – without wasting money.
• One that generates way better growth and engagement than you’re seeing right now.
• You want a straightforward look at exactly what you should expect and plan for (because you’d like your brand to be around in 15 years).

What I’m building:

A High-Performance Guide to Content and Social Media Strategy – proven for established consumer goods, ecomm & retail brands (eBook-ballpark pricing).

What You’ll Learn:

• Why some brand accounts grow so much faster than others, and how you can pull the exact same levers to grow, engage, convert, and retain customers.
• How to use paid social to support your business goals, with easy-to-implement tricks that will help you to drive a way greater return.
• Why I haven’t boosted a post in 6 months — and what I’ve been doing instead — to increase engagement ratios by 300-500% (simultaneously driving increased sales) across every single one of my clients’ Instagram accounts.
• How to deliver on the misunderstood *actual job* of social media for product brands (and increase average customer lifetime values in the process).
• How to grow your social accounts with the right audiences (and stay ahead of your competitors).
• The first 100 posts I’d publish if I were at the helm of any content and social media program and wanted to see an immediate performance uptick.
• How to build a strong community that sells for you.
• Exactly what to expect if you’re building a product brand that you want to be around in 10 or 20 years from now.
• How to adjust your content strategy in the face of a global pandemic.
• And more, I swear.
• All for the price of two medium sized pizzas. Because that’s the right thing to do at the moment.

Coming early April! I’m so excited to share it with you.