Marketing is like cooking: Don’t burn dinner

Last weekend my husband and I were planning for the week ahead. I’m a small business owner and he’s in his busy season at work so time-crunched is one way to describe our dynamic right now.

We created a list of what we’d need for breakfast, lunch, and dinner all week. Then we created a shopping list of everything we’d need. Then we went shopping.

Monday’s dinner was a fall-veggie-packed-frittata. On Sunday night we had decided to chop up and prep all the veggies in order to be sure that we could make dinner in less than 30 minutes (eat-before-midnight-goals). Monday evening was smooooooooth sailing and oh-so delicious. Angels were singing at the ease with which we tossed this meal together. 

In an alternate universe (on any other Monday) we could have done absolutely no prep, texted each other at 5 “what do you want to eat?” gone to the grocery store, wandered around scatter-brained, looking for ingredients according to the recipe we had pulled up on our phone, probably forgetting at least one thing from being disorganized, and taking more like 90 minutes to prep and make dinner all at once when we arrived at home. 

WTF does this have to do with marketing, besides the fact that when I log on to Instagram it often feels like rush hour at a grocery store where nobody has a shopping list? 

  • Every single day, we have a choice for how we want to approach our marketing: Strategic, organized, and efficient (which results in the best possible storytelling, creative, and performance). Or not. 
  • Marketing strategy is not complicated or difficult to understand; it just takes a little time and commitment to do well from the start. When you work from a strategic playbook, you’re at your very best. When you are in a what-do-I-post cycle, you’re at your worst. 
  • The meal plan (aka foods you like to eat) is your brand framework; the shopping list your content strategy; the individual meals are each piece of content you create. There is a proper sequence of actions that result in not only the very best meals but the very best experience for your family. 

Think about how smooth your life would be if you had your full shopping list for the entire YEAR planned out. All the consideration about well-balanced meals, your favorite seasonal ingredients, and go-to recipes already finished and complete for an entire year, and all you had to do was pull prepped ingredients from the fridge to cook with week-to-week. When you follow the proper order of operations, you can make incredible meals that bring joy to your household (and a greater pleasure to you) in significantly less time. 

That’s your life with Strong Brand Social’s Content Strategy Accelerator. If you’re a brand owner that’s passionate about your product and customers, keen on building a real community, and wanting to approach your marketing in a way that brings ease, pride, and results to your program, then I want to make sure this opportunity is on your radar.

Content Strategy Accelerator is Strong Brand Social’s flagship program for building your brand’s holistic communication strategy and then establishing your social media marketing playbook. If this sounds at all like something you need, I’m sharing this info early so that you can read through what’s included inside of this program and ask any questions that you have. We go above and beyond in terms of support and value provided at the price, so I hope I’ll have the opportunity to work with you! 

In your corner,


KW Content is a global content and social media marketing agency that develops and launches content and social media programs for purpose-driven brands. Strong Brand Social is our favorite place to hang out! That’s where we provide the absolute best (and most accessible) social media marketing education that empowers small brands to develop their own high-performing marketing programs that are guaranteed to drive growth. Teaching from our proven agency methodologies, we simplify the process and demystify the art of social media marketing to offer focus, efficiency, and measurable results to small business owners, brand directors, and social media marketers. [Learn more.]

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