We finally have an opening day date for the Strong Brand Social Club. November 28!!
Inside the club, we’ll work to improve the efficiency of your marketing dollars, reduce social media marketing overwhelm, and make sure that your brand is building a beautiful connection with your customer that results in measurable business growth.
I’M SO EXCITED!
Social media marketing is an art form, and it’s not being taught well. That’s changing now!
How do you put your customers at the center of your story, develop rapport with them — build a relationship that they associate with value and return to — as efficiently as possible, *while driving sales?*
For over 10 years I’ve searched for educational materials and frameworks that would help me simplify the process of defining and standing up a content and social media strategy, bringing that program to life, and consistently optimizing it over time for business growth. It doesn’t exist. That’s why the industry is filled with generic templates and blueprints. These are products that give you instant gratification but over time they
- Don’t actually lead to business growth
- Don’t improve your ability to think for yourself
- Don’t help you develop a marketing program that aligns your content to business goals
- Don’t increase loyalty and advocacy for your brand over time (these are the real growth drivers).
It’s a waste of time. It’s a huge, business-threatening waste of time.
As we’ve built this agency over the past four years we’ve had the golden opportunity of repetition. Speaking with hundreds of business owners and standing up dozens of content and social media marketing programs.
Test, learn, and record the things that deliver insane progress. Put stars next to them when it works no matter the industry.
In Strong Brand Social Club, we’re going deep! We’re going to meet you where you are to simplify and clarify the art of social media marketing by continuing to hone and simply the foundational frameworks you need to be able to strategize for yourself, while delivering you growth hacks that are working *right now* (and three months from now, and a year from now…you get it). Our purpose is to help you develop, maintain, and grow your momentum with content and social media marketing for business growth.
Here’s how it’s going to work.
Each month, we’ll drop new resources that are guaranteed to reduce the time and money you spend on content and social *while driving better results.*
- Monthly Content Calendar Drops. Monthly content calendars that will streamline and speed up the content creation process with storytelling that engages your community and motivates them to buy. These will be made fresh-to-order to stay relevant to the constantly changing global landscape.
- Weekly workshops for social media advertising. On these weekly workshops, we’ll dive into the back of Business Manager to give you real-time recommendations on your social campaigns.
- Monthly Q&A’s with Katie. Content strategy, content planning, copywriting, creative campaign strategy, business strategy — you name it, it’s fair game. For entrepreneurs that want to make sure they’re approaching social media marketing from a place that merges brand marketing with performance excellence, community building, and integrity.
- Direct access to the entire Strong Brand Social team via the Facebook group. During working hours you can be sure we’ll answer all the nitty gritty questions that come up between calls.
- Growth Lab: Exclusive content — not the stuff you can find for free on the internet. This is where we’ll share real-time insights from the client accounts we’re managing inside of our agency, and what we’re seeing in consumer tendencies based on the content we produce and publish to customers all over the world. There will be four primary buckets of training inside the Growth Lab; Katie will present new training every month, most likely live so that you can ask questions in real time.
- Strategic Alignment: Mindset, business strategy, and marketing strategy. These are the three elements that keep people in business for decades. We’ll teach from experience on what it takes to build a million dollar company in three years and speak from the marketing strategies we’ve implemented across brands from $1m to $100m.
- Demand generation: Campaign strategy. Product launch strategy, campaign strategy, and how to integrate all of the different pieces of your marketing for maximum impact in these critical moments. We’ll also help you build out your evergreen (always-on) demand generation strategy and make sure that you’re doing it all as efficiently as you possibly can.
- Sell-through & advanced social media advertising: The art of converting demand. You’ve gotten your hands dirty in Business Manager and you’re ready to take the training wheels off. Caitlin and I have a list a mile long of the paid social courses we are going to teach and we’ll do it in the most logical order for your success. This will be inclusive of, but not limited to:
- Advanced funnel strategy by business type
- Budgeting by business goals and average order value
- Architecting your own customer journey according to your price point and market that accounts for acquisition offers that sell fast all the way through to loyalty
- Copy that grows versus copy that sells
- Managing results and implementing micro optimizations that will lead to macro business impact
- Loyalty: The intersection between advertising, marketing, business strategy, and community building. Advanced methods for understanding your customer values and for properly analyzing and optimizing your P&L. We’ll take you under the hood of our business strategy so you can see what it looks like to build a business from zero, to six figures, to seven figures and beyond; with a pandemic market, changing industry, and agile business strategy.
We are going to limit enrollment to a pace that ensures a smooth onboarding and success for our members. Sign up for the early bird list!