all things content and social media

for mission driven brands that want
 customized strategy + cutting edge tactics + measurable growth 

we help you lead the pack.

You get strategy that works because we make sure it works. By relentlessly testing our approach and measuring every bit of data, your content strategy picks up steam and performs better every day.

And because we invest heavily to stay on top of trends in social media, when you work with us, you’ll see your results steadily improve.

You get strategy that works because we make sure it works. By relentlessly testing our approach and measuring every bit of data, your content strategy picks up steam and performs better every day.

And because we invest heavily to stay on top of trends in social media, when you work with us, you’ll see your results steadily improve.

what we do…

content strategy

[kon-tent strat-i-jee]; noun

An effective content strategy brings your brand’s unique value proposition to life while answering the following questions: Who are we talking to? What are we saying? Where are we saying it? How are we doing it in a way that provokes action? What does it look like, feel like, and sound like? How do we engineer the message across the consumer journey to effectively grow? 

content marketing

[kon-tent mahr-ki-ting]; noun

Content Marketing is the strategic creation and distribution of content that solves problems, answers questions, and adds value (according to your content strategy). It covers your owned, earned, and paid distribution channels while increasing the digital equity of your brand (inclusive of social media marketing, blogging, and email marketing). Two side effects of great content marketing are the power to systematically grow an audience and the ability to incite action.

social media advertising

[SOH-SHUL MEE-DEE-UH AD-VUHR-TIE-ZING]; noun, verb

Social media advertising:  We have a proven, proprietary approach to finding audiences, testing creative, and scaling up ROI-driving campaigns. Our KPIs on social advertising campaigns beat industry benchmarks every single time. You know what’s more powerful than a social media campaign? TESTING your way into the highest-performing and most cost-effective campaign before activating influencers and other partnerships around your message to spread it like wildfire… That’s what we do.

how we do it

After 10 years of building and launching content and social media strategies for consumer goods and lifestyle brands, we’ve developed a proprietary 7-Step Method for transforming your business and brand strategy into a social-first communications strategy. It’s like rocket fuel for your brand marketing. 

Once we build your content strategy, we do one of two things: Hand it off to your internal team (with training), or execute it ourselves. Our offer is unique and specifically designed for people that are looking for the best of the best in content and social media strategy. We’re the perfect full-service partner for brands on the rise and for brands with more sophisticated marketing departments, we’re the social muscle that fits into the work you’re already doing, for better consumer engagement and improved top-of-funnel results.

When you work with us, you have a team of specialists:

CONTENT STRATEGIST

ADVERTISER & PERFORMANCE MANAGER

SOCIAL MEDIA MANAGER

COMMUNITY MANAGER

cOPYWRITER

PARTNERSHIPS COORDINATOR

PhOTOGRAPHER

VIDEOGRAPHER

PRODUCER

results our clients see

Our methods are proven and our work speaks for itself. Once we build your content and social media strategy, we push it to market and optimize in perpetuity. Our partners see measurable results that move the bar forward.

latest on the blog from kw

We debrief on marketing strategies and tactics that are working in the wild (or not) and share the lessons we’ve learned with you. Working with mission driven brands that care about growing fast and doing good things, no two projects are the same… so we cover a lot of ground.

Are you a growing brand
that’s looking to scale?

Use these 7 questions to drive the most ROI from your content marketing program.

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