When I began my career, there wasn’t social media education. Like, not a single “how-to grow your brand with social.” I was at the world’s largest snowboarding company managing social for three brands across four platforms for a total of 12 profiles. I wrote thousands of captions, published thousands of posts, and observed what drove the most success within the confines of the resources I had.
Today, there are more than 20 million Instagram posts about social media marketing. Add that to the number of tutorials on YouTube or blog posts on the internet and it’s safe to say that there’s plenty of education. There’s no longer a need to be “self taught” – but now the issue is information-overload. You can spend a dozen hours researching and studying and still have no idea where your brand should focus.
In the past ten years I’ve worked with thousands of brands from action sports to beauty, food and bev, health, b2b and more. The purpose of the webinar that I am hosting on Thursday April 7th, is to give you a crystal clear understanding of how to create a content strategy that will last years instead of months so you can shut out the noise and move your brand forward. It’s for purpose driven brand owners and marketing leaders that want to bring brand strategy, social media, and growth marketing together for immediate results and long term brand equity.
Interested? Register here!
In the meantime, two resources for you:
- A little more on how our approach to content pillars is different, if you missed it.
- A recap on the state of social media advertising and how to stay competitive this year.
In your corner,
Katie
