What is a Mastermind anyway?

I’ve been getting tons of questions asking me why we’d introduce a Strong Brand Social Mastermind in the first place. And frankly, I’m loving the enthusiasm…!

So, this idea of a Mastermind was made popular by Napoleon Hill. He wrote the best-selling books The Law of Success and Think and Grow Rich. And, he defined a mastermind as, “A friendly alliance with one or more persons who will encourage one to follow through with both plan and purpose.”

As entrepreneurship has sky-rocketed in the last few years, Masterminds have become pretty common. I’ve been in a few over the years and I would generally define them as a collective of people who are looking to grow their businesses (and personal leadership abilities) at an accelerated pace. So, they commit to meeting with likeminded people on a regular basis to define & discuss goals, get support, advice and input on their challenges and build a network of trusted peers who can keep them accountable.

So, you’re basically getting to bounce your ideas off your peers and selected subject matter experts, in order to grow your business. One thing that Masterminds have really helped me with is creativity & innovative thinking. As a business leader, we can get so caught up in the plans and the numbers, the space to think creatively is like, zero, amirite?!

In fact, I actually concepted this very Mastermind idea, inside a Mastermind meeting I attended! Talk about inception.

Only, I knew that the Mastermind I wanted to create would be very different from what I’d seen in the industry so far.

I knew I wanted to capitalize on what Strong Brand Social has always delivered on – strategy, support, and community. But more than that, I wanted Strong Brand Social Club to actively help business leaders get to the next revenue milestone in their business faster, with more ease, while anticipating blind spots and shrinking their learning curve.

And that’s why Strong Brand Social exists…

Because there are those of you who are craving the collective creative thinking of your peers, along-side the accountability, support and community of other founders and brand leaders just like you, going through very similar challenges.

Because there are so many of you who have SO much you want to do, with very little time or human capital, who are just steps away from where you want to be if you had help simplifying that list of stuff.

And I know, all too well, sometimes as business leaders, we can feel so isolated, we just wanna hear – from someone who’s been at our business level not too long ago – that what we’re thinking isn’t totally insane.

That’s what’s waiting for you inside Strong Brand Social Club.

If you’re feeling like this just might be what you’ve been looking for, JOIN US.

In your corner,


KW Content is a global content and social media marketing agency that develops and launches content and social media programs for purpose-driven brands. Strong Brand Social is our favorite place to hang out! That’s where we provide the absolute best (and most accessible) social media marketing education that empowers small brands to develop their own high-performing marketing programs that are guaranteed to drive growth. Teaching from our proven agency methodologies, we simplify the process and demystify the art of social media marketing to offer focus, efficiency, and measurable results to small business owners, brand directors, and social media marketers. [Learn more.]

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