The organic reach of our social media content is at an all time low (a recent report by Hootsuite says 5% of your followers will see the content you publish on Instagram and Facebook). That’s one out of every 20 followers. Statistically, 3% of those people might engage with it (or click or buy, depending on how you’ve engineered the post).
That math hurts.
Each post takes time to plan, create a visual or video for, write, and edit before you publish. Plus, we all know that social media done well looks effortless, but great content takes time.
So back to 5% of your followers seeing your content…
I don’t know about you but that’s not gonna fly for me, especially if the whole point of being on these platforms is to grow our businesses.
There are a few different work arounds for this.
- Some brands decide to post 2x per day, every day.
- Some brands use partnership marketing to get in front of new audiences.
- Some brands use paid social (aka social advertising).
- Some brands do all of the above.
If I had unlimited time and money resources, I’d do all of the above. As the owner of two rapidly growing businesses, manager of an expanding team, and social media consultant to hundreds of small business brand, that’s not an option for me right now.
It’s also not an option for most of the small brand owners that we consult. Maybe you can relate to not even being able to comprehend how you’d post twice per day, let alone once per day?!
So our approach looks like this:
- Less is more when it comes to content volume so that we can take the time to ensure the quality of the content is freaking awesome at doing its job (cutting through the noise, connecting with your person, and moving them to take the action you want them to take).
- We post 2 to 4 times per week, and allocate a small amount of budget (I’m talking $5 to $10 dollars) to promote each post.
- Now, each post reaches further, lasts longer, and works harder.
Essentially, I’m paying $120/month to get back about 10 hours…at my hourly rate, that’s at least $3,000/month. Even if you’re a new content creator and your hourly rate is $20/hr…this swap is economically in your best interest and the best interest of your clients. If you’re a small business owner doing your own marketing, I know you don’t need me to tell you that winning back 10 hours per month will change your life.
Not to mention, this approach means you also get to optimize each post for its intended purpose: If your call to action is about clicking through to your website, you can tell the ad platform to show it specifically to folks that are most likely to take that action. You can also target people who look like your customers and who are the most likely to come follow you and buy what you’re selling.
I could go on and on about the upside of this approach.
So, what’s the catch? You gotta learn how to use the ad platforms.
Which, if we’re being real, is good for you since they’re not going anywhere and you really want to be the master of your own destiny. You’ll save unspeakable amounts of money equipping yourself with this skill set instead of hiring overpriced agencies to manage this for you. Plus, you care more about your results than any contractor ever will so…
We launched Paid Social Bootcamp a little less than a year ago in response to a ton of requests from our early students. We’ve spent the past few months overhauling it to include simple frameworks and approachable strategies that we’ve watched our Club members use to accelerate their learning of this subject matter.
Meaning: We’ve revamped it with a bunch of invaluable lessons that we tested on other business owners and up-and-coming marketers just like you to prove that our strategies work (but we kept the price exactly the same because no matter how many people tell me to raise my prices I just want to help small brands). Plus, everything you need to know about recent iOS14 updates, how to protect your account through these changes, and how we’re adjusting our strategies inside of the agency!
Most comparable products to this require you to pay a monthly subscription fee of $197/month, but we offer this for a one-time payment of $97. As with all of our courses, you get lifetime access to the material, including any updates that we make ever in the future!
​Check it out!
A final note: We disagree with most industry experts that you need to spend thousands of dollars to see results because we see our clients and students make huge gains with just a few hundred dollars per month all day every day. Then again, we are obsessed with resource efficiency so that’s how we approach our strategies.
In your corner,
Katie
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