It’s never about a lack of vision.

At least, not with my clients. I work with businesses that are doing great things and have exceptionally talented people at the helm. So, lack of vision—or a lack of strategy—is never the problem.

There’s a lack of articulation.

Probably because social media marketing for business is really only 10 years old, and much younger for most companies. Our organizational charts show that we’re adapting, but our ability to direct an agile and impactful content program says otherwise.

If you’re managing a marketing team, don’t underestimate how many resources you will waste due to a lack of articulation.

Let’s imagine for a second…

You have a team of people working to bring content to life according to your brand strategy and business goals. It’s a talented and experienced team. We have writers, photographers, designers. They send you…stories…before publishing for review to thousands (or millions) of people.

Sometimes, they get it so right.

Sometimes, they get it so wrong.

You think it’s a matter of focus. Or caring. Or something, you’re not quite sure.

They? Talk amongst themselves: “You just never know what’s gonna get shot down.”

Scrap that. Start over. Most likely miss some social moment that’s important to your followers and that you could have—should have—been a part of.

Marketing has changed, a lot. Not the fundamentals, but the way we bring the basics to life.

So if the way your managing your marketing team hasn’t changed, a lot…

You see where I’m going.

Many marketing team leads have never directly managed a social media program (global, local or otherwise).

So when I say: Your team needs you to articulate your brand strategy into a modern content framework and social playbook…

I mean:

• Guidelines that nurture creativity instead of stifle them.
• Clear articulation around what we say and how we say it in the context of modern marketing channels.
• What it looks like, and what it doesn’t look like.

Get started by joining us at Strong Brand Social for $37.  We have created a community of business owners who are on the path to better social media marketing and working together to learn about greater growth, engagement, and website traffic from social, check it out here to learn more 

In your corner,